Project: ARMAF AR Event Microsite Experience
Role: Lead WebAR Developer
Tools: 8th Wall, JavaScript, Node.js, Express, MongoD
With: ARMAF, Chemistry Creative
Lead WebAR Developer responsible for building an embedded AR experience within an event microsite for ARMAF. Took creative inspiration from the ARMAF Wheel of Odyssey artwork and translated its visual language, motion, and narrative symbolism into an interactive, spatial AR experience.
Developed the mobile WebAR flow allowing users to place, scale, and rotate a 3D object, trigger one of multiple randomized animations, and complete an integrated RSVP process. Implemented backend connectivity to capture and validate user data for event check-in, SMS delivery, and analytics. Delivered a deployment-ready AR module optimized for cross-device performance and seamless integration with Chemistry Creative’s microsite and backend infrastructure.